A great logo for your business makes a lasting impression. Look around and you will see many familiar logos on display. Some are so perfect they become part of our culture. Did Coca-Cola intend for their logo to be printed on clothing, racing cars or entrances to sports stadiums?
Logos are the centerpiece of a company’s brand image and can tell you a lot about the company. The effectiveness of a logo helps sell the company’s products or services. The beauty of a well-designed logo is that your company can be easily related to it and identified by it.
Branding is the most important aspect of a company’s marketing strategy and should be heavily considered. Companies that take their branding lightly during inception often suffer in the long run. Even if their product or service is great, if their logo is unprofessional, confusing, or offensive, they may not be taken seriously or may have trouble establishing their business.
A great logo must be functional
A logo can be the most important marketing tool for a company. It must represent a company in many different contexts and yet still get the message across. A logo may be seen on a website, brochure, promotional item, or tee-shirt. Logos can be used in various sizes from vehicles to business cards. It’s important to understand that simplicity does not mean that a logo is missing anything. In fact, to aid in functionality, the logo must be simple. Including scalability, color, and depth.
A great logo must have the ability to be printed or used in all of the contexts mentioned above and still effectively represent the company. Another important trait of good logos is that they stand out among a crowd. Copycat logos are destined to fail in purpose and confuse the customer.
A great logo is unique
A unique logo is one that stands the test of time. “Cookie-cutter” logos that are based on trends of the day will look dated and need to be replaced when the trend dies off.